知識產權是指對智力勞動成果所享有的佔有、使用、處分和收益的權利。它是一種無形財產權，與房屋、汽車等有形財產一樣，都受到法律的保護。知識產權主要包括著作權（版權）、專利權及商標權等。
Intellectual property refers to the rights of possession, use, disposal and income enjoyment over the fruits of intellectual labour. It is an intangible property right which, like tangible property such as buildings and motor vehicles, is protected by law. Intellectual property mainly includes copyright, patent rights and trademark rights.

在數字經濟時代，知識産權對企業品牌的創建、市場滲透和效益提升有重要意義。近年來，各地侵權事件頻發，知識產權保護顯得尤為重要。通過知識産權可幫助企業提高競爭力，同時管理相關風險。
In the era of digital economy, intellectual property is of great significance for enterprises in brand building, market penetration and benefit enhancement. In recent years, infringement cases have occurred frequently across regions, making intellectual property protection particularly important. Intellectual property helps enterprises boost competitiveness and manage associated risks at the same time.

我們的團隊具有全球商標注册、專利申請、著作權（版權）登記等經驗，並可因應企業業務發展制定合適的知識産權保護策略，提供全面的知識産權保護專業服務。

Our team possesses experience in global trademark registration, patent applications and copyright registration. We can formulate appropriate intellectual property protection strategies tailored to enterprises’ business development and provide comprehensive professional services for intellectual property protection.

我們的服務包括 : 

●  商標註冊

●  專利申請

●  著作權（版權）登記

Our services include:

● Trademark Registration

● Patent Application

● Copyright Registration

什麼是商標?

What is a Trademark?

商標，就是一般人說的「LOGO」，是提供商品或服務的企業經營者（包含商號及公司）為了維護自家品牌，讓消費者可以辨識自己與他人的商品或服務來源，且確保自家商品或服務的品質，避免他人利用自己的品牌，混淆提供商品或服務而獲取利益（俗稱「搭順風車」），用以維持商譽的標識。

A trademark, commonly referred to as a "LOGO", is an identifier used by business operators (including commercial undertakings and companies) providing goods or services to protect their brand. It enables consumers to distinguish the source of their goods or services from those of others, guarantee the quality of their own goods or services, and prevent others from taking advantage of their brand to make profits by confusing consumers (commonly known as "free-riding"), so as to preserve business reputation.

構成商標的標記可以是一個或一個以上明顯的單詞、字母、數字、圖形或圖案或各種顏色的組合，還可以是三維圖形，例如產品的容器或包裝的形狀，甚至可以是聲響。至於是否受商標權保護，尚須向主管機關申請註冊公告，申請通過才會擁有商標權。

A trademark may consist of one or more distinctive words, letters, numerals, figures, designs, combinations of colours, three-dimensional shapes such as the containers or packaging of products, and even sounds. To be protected by trademark rights, an application for registration and publication must be filed with the competent authority. Trademark rights are acquired only upon approval of the application.

什麼是商標權?

What is a Trademark Right?

對於商標的保護採取「先註冊主義」，企業經營者將所擁有商標向主管機關申請註冊並公告後取得商標權，企業經營者便享有對該商標的「專用權」，可以排除他人利用相同或近似的商標使用在同一或類似的商品或服務而獲取利益的權利。

Trademark protection follows the first-to-file principle. A business operator obtains trademark rights after filing an application for its trademark with the competent authority and upon publication. The operator then holds the exclusive right to the trademark, which entitles it to exclude others from profiting by using identical or similar trademarks on identical or similar goods or services.

有部份地區(例如美國)採取先使用商標就受到保護的「先使用主義」。企業經營者需了解准入市場，制定適合企業發展的戰略政策。

Some jurisdictions (such as the United States) adopt the first-to-use principle, under which a trademark is protected once it has been used. Business operators need to understand the target market and formulate strategies suitable for corporate development.